Fashion is a target of interest for a big portion of the population, directly connected with the way we want to express ourselves and the way we wish to be seen. In a world that is increasingly vainer and aware of appearances, rampant consumption of clothes that aren’t produced responsibly – and in many cases aren’t even used ten times before being thrown away – is harming the planet.
The good news is that, though democratization of information, there is a series of concepts going against this towards conscious fashion. We have separated some of these on our blog for you to incorporate into your daily routine – and into your closet!
- Timeless Fashion
Have you already heard of slow fashion? This is the name for brands that produce pieces in small batches and think of producing timeless clothes, not just passing fashion, that can be used for many years and in any season. Therefore, this eliminates the concept of “collection” for each season of the year.
- Fight against slavery
Many famous brands produce clothing on a large scale by utilizing cheap labor, and sales generate a profit infinitely greater than production costs, yet isn’t reverted to improve work conditions. On average, an enslaved worker manufactures pieces for 14 hours a day, and this is what eco-friendly fashion fights against.
- Sustainable Materials
Sustainable fabric must be free from GMO’s, pesticides, and other toxins, and be watered by rain; consuming much less water. Some examples of materials cultivated as naturally as possibly are hemp clothing, organic cotton, and recycled polyester, among others.
- Reutilizing Materials
Waste and poor utilization of natural resources, in addition to rampant disposal, are some things that go against the concept of ethical fashion for a sustainable future. Therefore, pieces such as already much sought-after eco-friendly T-shirts can be made from recycled PET bottles, an accessory can be made from reutilized aluminum, and so on.
- Capsule Wardrobe
A capsule wardrobe is a great alternative to stop frantic clothing consumption. Clothes that serve more than one purpose, an average of 30 – 50 pieces – designated by cold or hot weather and not by the four seasons. This doesn’t include intimate clothing, swimsuits, or party attire. This closet is curated with high-quality meaningful pieces that can be used over and over without any kind of problem.
- Handmade
Made in a slower and more natural way, different from fast fashion’s race against time, sustainable clothes are manufactured individually, slowly, and by hand. Additionally, these pieces value manual and traditional techniques.
- Shared Closet
Going against the norm of purchasing clothes that are used once or twice and then forgotten, closet sharing is the concept of giving a place for pieces that are laying around by lending them to others. There are already places, whether physical stores or online, where you can rent your clothes, satisfying the need to buy a specific piece of clothing for a given occasion.
- Local Production
Locally made eco-friendly clothes are the easiest way to join the conscious fashion movement. This is because, by looking at the tag, you already know where it was made. The Brazilian workforce shows that the company is up to date with labor regulations and, above all, strengthens the local economy.
- Veganism
Based on the Universal Declaration of Animal Rights by UNESCO, veganism condemns the abuse and exploration of animals. Vegan clothing, one of the pillars in conscious fashion, doesn’t utilize leather, silk, fur, wool, dye, or any other element of animal origin for production.
These are some of the struggles of sustainable fashion that are essential in building a better world. It is time that we rethink conscious consumption, mainly in times of selfishness and impulsive purchases. Several brands have already raised this flag, uniting fashion and quality while respecting nature.
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